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Really? Yes, really. On The View this morning, the ladies asked Snoop Dog (an odd guest, I’ll admit) the million dollar question that has been on the tip of every reporters’ tongue: “So what do you think of the Tiger situation?” Snoop replied very matter-of-factly that Tiger needs to get his priorities straight and realize that family is the most important, and encouraged Tiger to take himself out of temptation’s way if he wants to reconcile with his wife, stating that that is what helped him and his wife through their tough times.

Wow, Snoop, kudos. I was very impressed with his tact, encouragement  and advice he gave Tiger, rather than the jokes and taunting that the vast majority of the media seem to be throwing his way.

Here’s how I think this should have gone down. Okay okay, who am I but a lowly college student who has no experience with or aspirations for a career in celebrity publicity. I do, however, know a thing or two about PR and the media, and I definitely think this scandal could have been handled differently. 

First of all, Tiger just released his apology statement, in which he altered the wording from “transgressions” in his first apology, to infidelity in the most recent. This comes almost three weeks after his Nov. 27 accident. Rule 1 of media relations: Don’t say “No comment.” Rule 2: Act quickly, not three weeks after.

He could have easily released this statement from the beginning, causing this ordeal to come to a close much more quickly, as they would have no more dirt to try to uncover. Sure, it is no one’s business but his and the people involved, but honestly, what day and age does he live in to think that the media will respect his privacy? Did he really think he could hide this? A quick, clean, honest apology and admittance would have outed the same information within the first few days and would have been a lot less scandalous than Porn Star #11 coming forward with her recounts of their raunchy sexcapades. 

I feel that Tiger’s recent decision to approach the situation honestly, calling it infidelity and all, and to take time off from professional golf were smart choices, I just wish he would have known the media well enough to know he should do it on his own first, without enduring (and putting his family through) weeks and weeks of public scrutiny. Crisis communication should be employed at the onset of a crisis, not three weeks later when all dirty laundry is out in the public.

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